00875nas a2200121   4500008004100000245015800041210012400199300001200323490000700335520032700342100003100669856005300700       2001                        eng d00aЕзикови модели за постигане на атрактивност в чешката и българската „жълта преса“0 aЕзикови модели за постигане на атрактивност в чешката и българск  a22–320 v263 aThe author points out that, in spite of its bad reputation, the „yellow press“ deserves the attention of linguists and offers her own observation on the linguistic means aimed at achieving attractiveness in its texts. The analysis is based on material from the tabloids published in the Czech Republic and in Bulgaria.1 aМилева, Силвия  uhttp://scripta-bulgarica.eu/bg/biblio/mileva2001